Apple is reportedly preparing a new “fashion design silhouette” for its new smartwatch.

    The latest rumor claims the Watch 4 will sport a “boutique” look, and is rumored to sport a circular band.

    The device will reportedly feature “fashion designers” on the design team.

    Apple is reportedly planning to introduce the new Watch 4 at its event in San Francisco on July 29.

    The event is being billed as “a show of power” for the Cupertino company.